I recently returned from the 2026 Tom Ferry Elite Retreat, joining the ecosystem of coaches, agents, team leaders, and top producers.
If you are ready to stop guessing and start converting, here is exactly what should be in your marketing rotation.
These are the core principles from A to Z that will drive your growth, retention, and profitability.
Here are the 8 key lessons and strategies every team leader needs to revisit as they plan their next year.
Most agents think their CRM is a database. It’s not. A CRM is a momentum-building machine — if you use it intentionally every single day.
In an industry where every agent has access to similar tools, listings, and marketing channels, your identity is what sets you apart.
To see real change in your real estate business, ideas must move from awareness into action and accountability.
Every strong team starts with a clear vision. What do you stand for? Who do you serve? Where are you headed?
The difference between a struggling agent and a top producer isn’t luck it’s clarity, consistency, and the willingness to get uncomfortable.
The best team leaders balance vision with accountability, making their teams stronger, more resilient, and better equipped to thrive in an ever-changing real estate business.
Without a system to cut through the clutter, it’s easy to feel overwhelmed and pulled in too many directions.
Your ideal client is the person you are best equipped to serve and not just based on market knowledge, but on shared values, aligned communication styles, and the specific problems you solve.
A real estate coach helps agents clarify their goals, build systems, sharpen skills, and stay accountable.
The agents who build consistent momentum don’t wait for motivation. They rely on structure. That’s where the 5 to Thrive checklist comes in.
Everything starts here. If appointments aren’t getting booked, the pipeline stalls. This doesn’t mean waiting around for leads to come in.
The most grounded, resilient, and high-performing professionals all have one quiet habit in common. They practice gratitude. Not just when things are going well, it's a daily practice.
You have a game plan for who you need and what you need to do to hit your business goals. Before you move into the action, here is something that all agents must do. Set the plan for taking care of yourself first.
That initial transaction might feel like the finish line, but it’s the opening door. When someone buys or sells with you and has a great experience, that’s not the end of the relationship.
You can have the best business plan, the strongest systems, and clear goals, but if the people around you constantly drain your energy, it becomes a daily uphill battle.