What do you need to do after generating a list of great business ideas?
Awareness is only the first step. To see real change in your real estate business, ideas must move from awareness into action and accountability. That’s where real estate coaching can make the difference helping you focus, prioritize, and execute with confidence.
Step One: Awareness
After events like The Tom Ferry Success Summit, you likely walk away with dozens of new strategies, systems, and ideas. A real estate coach can help you sort through them with a simple framework:
Now: Immediate priorities you’re ready to act on.
Not Now: Valuable ideas to revisit later.
Not for Me: Things that don’t align with your business goals.
Awareness sharpens focus. But awareness alone won’t move the needle in your real estate business.
Step Two: Build an Action Plan
Once you’ve identified your “Now” list, the next step is building a clear action plan. In real estate coaching, this plan usually includes three parts:
People – Who is responsible for the work? Is it you, a team member, or an assistant? Is that person currently on your team, or does it mean a new hire is required?
Process – What is the step-by-step path to make it happen consistently, and where will this process be documented?
Skills – Do you already have the expertise needed, or do you need to learn, teach, or hire for it?
Without clarity on these three, even the best real estate business ideas for your real estate business can stall.
Step Three: Accountability
The most overlooked step in execution is accountability. This is where your schedule becomes critical. It’s not enough to know what needs to be done; you must decide when and how it will get done.
If a task isn’t on your calendar, it’s at risk of staying in the “great idea” category forever. Building accountability into your schedule creates consistency, momentum, and results.
This is one of the main benefits of working with a real estate coach: they help you stay accountable so your ideas turn into measurable results.
From Awareness to Change
The formula is simple: Awareness + Action + Accountability = Results.
Great ideas are only valuable if they’re implemented. When you organize your priorities, design the right action plan, and commit to accountability, you turn “good intentions” into lasting growth for your real estate business.