Use These Scripts
It’s easy to get caught in the cycle of chasing new leads and closing new deals. But the most profitable and sustainable real estate businesses aren’t built by constantly filling the pipeline with strangers; they’re built by strengthening and leveraging relationships with the people already in your world.
The Difference Between Transactions and Relationships
A transaction might close once. A relationship can refer you over and over again, and also generate repeat business
When a past client trusts you, they become your biggest advocate. They think of you when their friends need an agent. They come back to you when they’re ready to sell. You are the first person they call when they have any kind of real estate question. That level of trust only happens when they feel seen, heard, and remembered, not just sold to.
Two Follow-Up Scripts That Work
You don’t need a hard sell. You need a reason to reach out that’s rooted in connection. Here are two powerful scripts that help real estate agents do just that:
“I thought of you today…”
This opens the door to a conversation that’s personal, not transactional. It could be a house that reminded you of their style, a news article about the neighborhood they live in, or even a new restaurant near their old place. It communicates thoughtfulness, not pressure.
“The last time we were together, you mentioned…”
This line builds trust through memory and care. Maybe they mentioned a life event like a job change or growing their family. By circling back, you show you were listening and that you value the relationship.
Why It Matters for Real Estate Agents
These small moments of connection add up. Your database is more than a list of people; it’s a network of human beings who want to be treated like more than a deal.
When your clients feel like you truly know them, you position yourself as more than a service provider. You become their agent, the one they recommend without hesitation. That kind of loyalty can’t be automated. It’s earned through consistency and care.
What to Do Next
Set aside 30 minutes every day to scroll through your CRM. Find five clients or sphere members you haven’t connected with in a while. Choose one of the scripts above and reach out, not with a sales pitch, but with a conversation starter.
Make it genuine. Make it relevant. Then, do it again next week. Because when the relationship is real, the business follows.