JJ Mazzo’s Life Rate conversation from the 2026 Tom Ferry Success Summit helps move-up buyers see beyond their current mortgage rate and consider the bigger picture before making a housing decision.

Discover what buyers and sellers want from a real estate agent: clear local market insight, practical guidance, and confident support for informed decisions.

During the 2026 Tom Ferry Success Summit, Andrew Undem shared the 9 C’s Control Selling Method for building stronger real estate consultations. Learn how Foundation, Structure, and Resolution help agents create more trust, clarity, and defined next steps.